Have you ever considered just how much of an impact creative packaging can have on your T-Shirt sales?
Now more than ever you need to think past the poly bags and generic shipping packaging to create a unique point of difference for your customers. Creative T-Shirt packaging is not only functional, it is an excellent way to stand out as a business, can add more perceived value to your products and encourage word of mouth sales.
When you are selling T-Shirt products you need to market those products to attract customers and packaging is a form of marketing that can make a significant difference to your customers buying experience. If you frequently ship products to your customer base, packaging design is going to play an extremely important role in your business marketing efforts. Packaging is often a consumer's first point of contact with your product, and a cool package may help create an memorable experience. If you go out of your way to create something special chances are that customer that buys that cool T-Shirt is going to want to come back and buy more and also share their experience.
So how do you design packaging that makes an impact? There are so many things to think about when designing packaging. Here are some important questions that need to be asked when creating a successful package design:
Does the design protect the products inside?
Does the design allow for easy storage and distribution?
Is the packaging user friendly? How easy is it for the customer to open? (Keep it simple).
Does the packaging communicate your brand identity? Color, logo, pattern, copy, etc.
Does the packaging clearly inform the customer on the product? Color, size, design, etc.
3)- Price Point:
Does the design fit into your costing structure?
Does the design reflect the price point of your products? Good packaging doesn't have to be expensive. If you cant afford custom boxes/envelopes add something else creative! Handwritten thank you notes, or include something extra like stickers or an exclusive offer.
4)- What Materials:
How durable does the packaging have to be?
How long does this package have to stay intact before consumer use?
Are the materials sustainable? (Eco-friendly packaging is a great selling point).
Is the design memorable?
Does the design draw attention?
Does the design trigger emotional engagement? (Consumers act when a brand makes them feel something).
Don't miss the opportunity to create a lasting impression in the minds of your customers. Remember your packaging is an extension of your brand and customers want to associate a product with something positive and the packaging design is often the first thing that comes to their mind.
Here are some eye-catching and innovative T-shirt packaging ideas to inspire you. Enjoy.