One wouldn't think something as simple and small as a garment label or hang tag could be so important when selling T-Shirts.
Those little labels in the back neck of the T-Shirt or that bit of printed card hanging from the sleeve can be the most overlooked design details when creating a T-Shirt brand. Apart from pointing out some basic information like size, care instructions, prices etc, they can add to the appeal of your products and they are one of the most important branding and communication tools.
Smart, well-executed custom labeling can educate and reinforce your brand and make customers more familiar with your product. They can also help you stand out in the crowd. Custom labeling is your voice when you cannot be present. Knowing your key demographic and what your customers respond to will enable you to create the best labeling designs and plan.
There is a lot you can do when custom labeling a T-Shirt. The type of label you choose to use, or the combination of labels you use, each hold their own unique benefits and purpose. They can be simple with a strong message or detailed like pieces of art. Below are some awesome ideas to help you rethink how you label your T-Shirts or products.
When your customer buys your T-Shirts or products, they are making an investment. They will want to know how to keep their clothes in great condition, so they need to know exactly what type of fabrics are in the garment and how to care for them. Also knowing where that garment is made can be a big influencer on their purchasing decision.
Custom garment labels also act as a constant display of your brand’s signature so is an important part of your overall marketing and brand awareness. The typical label includes: logo, size, country of origin and washing instructions. Other content can include: tag line and your website.
WOVEN GARMENT LABELS provide information, such as fabric content, and size, but it can also have personality as shown above. Woven labels withstand a lot of wear and tear but can limit the amount of detail. Printed woven labels are less durable but allow more detail in the design.
TAGLESS TAGS are screen printed labels in the back neck of the T-Shirt. They are a great option as they are cheap & comfortable. Also if you purchase stock t-shirts to print you can remove the existing woven label and print your own branding which is a great way to customise and many screen printers offer this service.
CARE LABELS let your customer know exactly how to wash and care for their T-Shirts or products. These can be a little dull so are a great opportunity to chuck in a little customised humour to add more personality like the above examples.
Custom hang tag's are like business cards and are great for grabbing attention. They communicate information about your product and your company to your customer so it’s important to make your hang tag’s useful. It’s not just a marketing tool; it’s a customer assistance tool, an education tool and an opportunity to create a memorable experience. Here you have the space to really talk to your customer.
If you sell your products in a store, using custom hang tag's on your products is one of the most effective ways to convey your specific branding message to customers, while attracting those who might otherwise pass your products on the rack. Hang tag's are an essential point of purchase tool used to provide space for information such as prices, barcodes and stock codes.
DIE CUT hang tag's are great for catching your customers attention. Unlike square or rectangular hang tags, a die cut hang tag enables you to highlight a key design detail or your logo in a unique shape.
ARTISTIC hang tag's can be a great way to add some artistic flare to your brands look.
THE STORY TELLER hang tag gives you an opportunity to communicate your brands message to your customer when you can’t be there to tell them. It reminds them why your brand is unique and can give a product purpose beyond just being a T-Shirt on someone's back. Think about what is your USP is and make it clear. Consumers love a story.
ADDED VALUE hang tag's give the customer a little something extra. Think about adding a gift with purchase, a cool sticker, giveaway’s, competitions or a discount. This will definitely create a memorable shopping experience.
HOW ARE YOU LABELING YOUR T-SHIRTS?
(Label and hang tag images found on Pinterest).